• Google CSS Participant
  • Zero Risk Model

Risk-free sales growth for your e-commerce.

Performance campaigns we fund and our own comparison sites. Two ways to reach ready-to-buy shoppers, with costs tied to the sales you actually make.

Leading European merchants already grow with Komparoo

Zero risk model

Stop paying for clicks. Start paying for sales.

SAME CAMPAIGN, TWO BILLS With CPC you pay every week, sales or not. With Komparoo you pay nothing until a sale is validated.
THE OLD WAY · CPC

You pay for every click, hoping for sales.

  • Budget spent before a single sale
  • Rising click costs in a crowded auction
  • You carry all the risk
THE KOMPAROO WAY · CPA

You pay only for validated sales.

  • We fund the traffic
  • No upfront cost or media budget
  • We only earn when you sell
W1W2W3W4
Sales validatedSame results in both models
No sales
No sales
8 sales
14 sales
CPC modelYou pay for clicks
520€
580€
670€
630€
KomparooA share of each validated sale
0€
0€
240€
420€
Week Sales CPC Komparoo
W1 No sales 520€ 0€
W2 No sales 580€ 0€
W3 8 sales 670€ 240€
W4 14 sales 630€ 420€
4 weeks22 sales in both CPC2.400€ Komparoo660€
Solutions

Two ways to grow. One goal: more sales.

Each works on its own or together, and alongside the campaigns you already run. Pick the one that matches where you are today.

Pay per sale

Performance CPA

Zero risk

We invest our own capital in Google Shopping campaigns for your catalogue, and our AI optimises bids and feed every day. You set the target CPA and pay an agreed share only when a sale is validated through your affiliate network.

BEST IF “I want more sales without spending anything upfront.”
  • No upfront cost and no media budget
  • Incremental sales that don’t cannibalise your campaigns
  • You set the target CPA
  • Includes our CSS and comparison network
  • First validated sales in 14–21 days
Comparison sites

Comparison network

European presence

We list your best offers on our own price-comparison sites. Our engine matches your products and pushes them to high-intent shoppers at the moment you have the winning price.

BEST IF “I want to reach comparison shoppers in new markets.”
  • Local comparison sites across Europe
  • Top offers pushed to high-intent buyers
  • AI product matching across the catalogue
  • New markets without new teams
Who we work with

Built for brands, agencies and affiliate networks.

One performance model, three ways to work with it. Each partner keeps what they already own.

FOR BRANDS

More sales, without more media budget.

We invest in the campaigns and you keep the checkout, the customer and the data.

  • Incremental sales on top of your Google Ads
  • You set the target CPA
  • Live across Europe
FOR AGENCIES

A performance channel to add to your offer.

Run Komparoo for your clients next to their own campaigns, with no media budget to justify.

  • Incremental sales, not cannibalised ones
  • Scales across every client catalogue
  • Your client relationship stays yours
FOR AFFILIATE NETWORKS

A publisher that brings new demand.

We send Shopping and comparison traffic to your advertisers, tracked and validated in your platform.

  • High-intent shoppers from Google Shopping
  • Every sale validated in your network
  • Coverage across Europe
Live catalogue decisionsWhat our AI just did with each product
Store: yourbrand.com LIVE
PRODUCTVS MARKETAI ACTION
Running sneaker89,95€ −6% · best price Bid raisedFR · DE · IT
Wireless headphones119,50€ −2% · competitive Matched 38 new searchesES · PT
Smartwatch149,00€ +9% · above market Bid loweredWaits for a better price
Espresso machine329,00€ Out of stock PausedResumes when restocked
Ergonomic mouse39,90€ −4% · competitive Now live in PolandNew market opened
Updated 2 seconds ago
Real-time AI

Our AI works your catalogue around the clock.

It scans, prices and matches every SKU in real time, so your products show up where buyers are searching, at the bid that wins.

19.850.448 products processed today LIVE · ACROSS EUROPE
  1. 01ScanPrices, stock and availability from your live feed.
  2. 02MatchEach SKU to the queries and markets where it can win.
  3. 03BidOnly where the price is right, so every euro works.
Why Komparoo

Built so that we only win when you do.

Our model only works if your sales grow. That shapes how we invest, how we bid and what you keep.

SHARED RISK

We invest first. You grow with less risk.

We put our own capital into the campaigns. No media budget to commit upfront. Every result is tracked and confirmed through your affiliate network.

CONTROL

You set the rules

You choose the target CPA, which products we push and in which markets. Change it whenever you need to.

INCREMENTAL SALES

New sales, not cannibalised ones

We run alongside your own Google Ads without bidding against them, reaching shoppers your campaigns weren’t getting to. Incremental sales, on top of what you already sell.

OWNERSHIP

Your store, your customer

Every sale happens in your own checkout. You keep the customer, the CRM data and the remarketing signal.

LOCAL REACH

One partner, native local reach

Local campaigns and comparison sites in each market, without opening new teams.

Global Reach

Operating in 14 European Markets

Expand your sales borderless.

  • Spain komparoo.es
  • Portugal komparoo.pt
  • France komparoo.fr
  • Italy komparoo.it
  • Germany komparoo.de
  • Austria komparoo.at
  • Switzerland komparoo.ch
  • Belgium komparoo.be
  • Netherlands komparoo.nl
  • United Kingdom komparoo.uk
  • Denmark komparoo.dk
  • Sweden komparoo.se
  • Finland komparoo.fi
  • Poland komparoo.pl
Get started

See the sales you are missing today.

We review your feed, prices and visibility and come back with a plan. No commitment. Because we invest first, we pilot with brands that have:

  • Competitive prices and stock
  • An automated product feed
  • An affiliate network integration
  • Capacity to fulfil more orders
Laptop, magnifier and parcels: a review of your Shopping visibility
FAQ

Frequently asked questions.

What is a Google CSS participant?

Google lets Comparison Shopping Services (CSSs) that meet its CSS Program requirements place Shopping ads on behalf of retailers. Komparoo is one of them, so we can run your products on Google Shopping directly, with the campaigns funded and managed by us. Your products show with “By Komparoo” on the ad, and you only pay for validated sales.

Is there any upfront cost?

No. With Performance CPA we fund the ads and you pay an agreed percentage of each validated sale.

Will this compete with my existing Google Ads?

No. Google never prices a merchant against itself in the Shopping auction, so our bids don’t raise your CPC, and different products of yours can fill more Shopping slots.

Do I lose control of my campaigns?

No. You provide the product feed and set the target CPA. We handle optimisation and media buying.

What do I need to get started?

A live product feed, an active affiliate network integration and the capacity to fulfil more orders.

How long does it take to see results?

Brands typically see their first validated sales within 14 to 21 days of launch.